5 Can’t-Miss Panels With Brands at Cannes Lions This Year

From Burger King and P&G to L'Oréal and Patagonia

Brand marketers won't want to miss these five sessions at Cannes this year. - Credit by Glossier
Headshot of Katie Richards

With the Cannes Lions Festival of Creativity right around the corner, it’s time to see what panels you can squeeze into your busy schedule. We’re talking panels and brands that are worth stepping out of your air conditioned bungalows and hotel suites and leaving behind your chilled rosé for a few hours.

There’s always a lot going on each year, so we’ve selected panels that you won’t want to miss, each day of the festival (with a backup plan in case you have a scheduling conflict). From Burger King and Skittles to L’Oréal and HP, there are a ton of great brands to hear from throughout the week. So, do yourself a favor and block off some time on your schedule for a few of these gems. The rosé will be waiting for you when you’re done!

You can check out all the festival has to offer, here.

Monday, June 18
What:
Technology is at the Heart of Beauty, presented by L’Oréal
When: 11:00 a.m. to 11:45 a.m.
Where: Innovation Stage, Palais II
Why: L’Oréal has made a name for itself as more than just a beauty brand, but rather a beauty brand that injects the most innovative, fresh technology into its products and marketing. The brand has done everything from piloting a smart hair brush that can analyze a person’s hair to suggest ideal products and grooming habits, to becoming the first beauty brand to create a Snapchat Lens. L’Oréal chief digital officer Lubomira Rochet will lead the discussion on what technology brands should be investing in, tech is transforming beauty and more.
Backup plan: The Rise of Hackvertising, presented by Burger King and David The Agency at 12:00 p.m.

Tuesday, June 19
What:
Future Brands, presented by Glossier and WGSN
When:
4:00 p.m. to 4:45 p.m.
Where:
The Forum, Palais II
Why:
Looking for some insights into how to build a brand that millennials and Gen Z will absolutely adore and champion? This is the perfect panel for you. Glossier has built a cult following in a few years selling only 24 products, expertly crafted and marketed to the next generation of beauty lovers. The brand’s president and COO Henry Davis will join WGSN managing director Carla Buzasi to discuss some of Glossier’s tips for success and more.
Backup plan: Diversity—a Values Issue and Business Imperative—Requires Bold Action, presented by HP and Omnicom Group at 11:00.

Wednesday, June 20
What:
Taking on the Next Transformation, presented by P&G
When:
3:00 p.m. to 3:45 p.m.
Where:
Lumière Theatre, Palais I
Why:
Looking to find out what the next wave of brand transformation is going to be? Look no further than this session with P&G chief brand officer Marc Pritchard. He will take the stage in the Lumière Theatre to discuss how brands can keep up with the next wave of transformation—one-to-one marketing on a massive scale.  
Backup plan:
‘Made in China’ — Changing Global Perception of Chinese Brands, presented by Huawei at 1:00 p.m.

Thursday, June 21
What:
The ‘Fearless’ Interview with Tommy Hilfiger’s Avery Baker, presented by The Lookinglass & Tommy Hilfiger 
When:
3:00 p.m. to 4:00 p.m.
Where:
Innovation Stage, Palais II 
Why:
The Tommy Hilfiger brand has been around since 1985, and while it has experienced (like all brands) its ups and downs, the brand still remains relevant today. Those looking for some insights around why innovation is the key to keeping a brand fresh and successful and how to grow a brand without jeopardizing creativity should definitely sit in on this session with Tommy Hilfiger’s chief brand officer, Avery Baker. 
Backup plan:
Chief Marketers’ Learnings from Cannes Lions, presented by Cannes Lions and ANA at 11:00 a.m. (exclusive to senior marketers attending the festival).

Friday, June 22
What:
Creating Anchors of Hope in a Stormy World, presented by Patagonia 
When:
11:00 a.m. to 11:45 a.m.
Where:
The Forum, Palais II 
Why:
Patagonia isn’t a brand known for its traditional marketing strategy. In 2016, the brand donated 100 percent of its Black Friday sales to organizations helping the environment. The brand also famously bought an ad in The New York Times telling readers not to buy its product. The brand’s European marketing director, Alex Weller, will touch on how Patagonia thinks about marketing and why doing good is at the center of everything the brand does.
Backup plan: From Viral Product to Leading Brand, presented by Uber at 12:00 p.m.


@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
Publish date: June 12, 2018 https://dev.adweek.com/brand-marketing/5-cant-miss-panels-with-brands-at-cannes-lions-this-year/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT