56 Brands Including Nike, Amazon and Marriott Call For Protection of Transgender Rights

Major companies are standing up against the current administration

Major companies including Lyft, Uber and IBM are coming out in support of the transgender community. Getty Images

Fifty-six companies including Lyft, Coca-Cola, Levi’s and Airbnb released a joint statement today in support of the transgender community. The statement is a direct response to reports that the Trump administration has plans to legally define gender as the sex a person is born with—a move that would erase protection of and recognition of transgender and gender non-binary communities.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.