6 Iconic Recipes Revealed; Portraits From Advertising’s ‘New Normal’: Wednesday’s First Things First

Plus, check out highlights from the HBO Max lineup, set to debut on May 27

Monique Nelson and her husband at home in New Jersey
Monique Nelson and her husband photographed at their home in New Jersey on April 8. Karsten Moran for Adweek
Headshot of Jess Zafarris

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

Portraits: 9 Industry Leaders Guiding Their Teams While Navigating the ‘New Normal’

Adweek asked media, marketing and tech leaders from all over the country if they were willing to be photographed working (and living) as the coronavirus crisis has forced many of us to—remotely and in self-isolation.

We wanted to see what goes on behind those Zoom calls and how these leaders are balancing work and family while displaying strong, positive leadership under such challenging circumstances. We asked them to let us in on a moment in their day and to tell us in their own words how that moment exemplifies what work and life in general are like for them now.

“What’s it like for me to work from home during the quarantine?” says Alicia Hatch, global chief marketing officer, Deloitte Digital. “It often feels as if every dimension of my life has collapsed on top of one another into one impossible moment.”

Read more: See all of the portraits and take an intimate look at how the advertising industry operates amid the pandemic.

These Brands Are Spilling the Secret Recipes of Their Signature Foods During the Pandemic

Previously, we brought you the recipe for DoubleTree by Hilton’s famous chocolate chip cookies, now we have a few recipes for iconic menu items. We rounded up a selection of recent unveilings, including Disney Parks’ beloved Dole Whip and its churros, Ikea’s Swedish meatballs, Pret a Manger’s mac and cheese and more.

Get your apron out: Learn how to make these dishes.

More news from food and restaurant brands:

  • DoorDash is partnering with a number of America’s chain restaurants, which include Buffalo Wild Wings, Outback Steakhouse, Auntie Anne’s, The Cheesecake Factory and Cracker Barrel to bring a bit of their physical locations online through video chat backgrounds and curated Spotify playlists.
  • Belgians hankering for Burger King haven’t been able to get a Whopper since the chain closed many of its European locations in response to Covid-19. A new campaign by agency Buzzman has some fun with the pent-up demand as locations prep to reopen drive-thrus.
  • Plus, all that bread you’ve been baking during the pandemic is adding up to sweet dough for King Arthur Flour.

HBO Max Sets May 27 Premiere Date and Originals Lineup

WarnerMedia’s anticipated upcoming streaming service HBO Max will debut on May 27. The streamer, which will include HBO programming along with a host of other WarnerMedia content like Friends and The Big Bang Theory, franchise films from the DC Comics universe, classic movies and children’s programming, had previously said that the service would debut sometime in May.

Read more: Here’s what the streamer service has to full offer.

Also in TV & Streaming News:

Window Views Around the World Become Lovely Postcards in ‘Greetings From Lockdown’

When Robyn Frost and Victoria Rosselli, who work as creatives at FCB Chicago, found themselves separated as a result of the coronavirus lockdown, they began to send each other photos of their views. Frost lives in a high-rise apartment in Chicago and Victoria at her family home in Florida. The two, who are friends but not creative partners, had an idea: to use their free time to reimagine today’s quarantine views of cities as classic postcards.

See it: Check out the postcards series and learn how the project came together.

Coronavirus Continues to Cause Industry Shifts

Ad of the Day: Greta Thunberg’s Organization Just Created One of the Most Visceral Climate Crisis Ads Ever

In a new ad from agency FF Los Angeles—and timed to Earth Day—Greta Thunberg’s organization provides a reminder that the climate crisis shouldn’t be forgotten. The agency riffed off of Thunberg’s cry of “our house is on fire,” putting the words into a 60-second narrative that visualizes family’s life as normal, even as flames envelop the structure.

More of the Latest


@JessZafarris jessica.farris@adweek.com Jess Zafarris (née Jessica Farris) is an audience engagement editor at Adweek.