6 Ways a Brand Can Forge a Cohesive Company Culture and Stay True to Brand Promises

When there's discord internally, it's often difficult to connect with consumers

Customers can tell when your brand isn't internally aligned. Getty Images

If you walked into your office tomorrow and found that all the logos had been removed, would you still be able to see your brand there? What if all your products were taken off the shelves. Would customers still know the store was yours? Is your brand a tangible presence in your company’s day-to-day culture? Or is it just an image you present to the outside world?

Katie Wignall is vp of employee and customer experience at Liquid Agency.
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