6 Ways CMOs Can Harness Second-Party Data in a Marketing Strategy

It creates a more holistic customer experience

Second-party data can reap benefits for those creating marketing strategies. Getty Images

Data is an influential and valuable asset for marketers, but responsible and ethical data stewardship is imperative for its success. GDPR has cast data practices even further into the spotlight, and many businesses continue to work around-the-clock to ensure and enforce data compliance and transparency.

Whitney Lynn is the director of second party partnerships at LiveRamp.