Without Events, 92Y Finds New Business Opportunity in Distinctive Digital Programming

New York cultural institution has drawn more than $2 million in revenue with range of online experiences

92Y transitioned to a fully online business model in March. 92Y
Headshot of Ian Zelaya

Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.