A ‘Broken Food System’ Led to the Creation of Full Harvest

The investor pitch: Only 4% of produce is bought online

Christine Moseley was walking through a field of romaine lettuce when she realized the pickers were only harvesting 25% of the plant and letting the other 75% fall to the ground. She quickly learned she could sell the full harvest to food and beverage companies. That’s how Full Harvest came to be.

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.
{"title":"Recommended","post_types":["post","page"],"channel":"parsely","lineup_id":"54851","since_qty":226,"since_time":"d","until_qty":1,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}