Accenture Reviews Creative

Consulting firm Accenture has confirmed launching a review of its creative chores now handled by WPP’s Young & Rubicam, and a client rep said the agency is expected to defend.
The company spent $27 million on ads last year, down from about $40 million in both ’08 and ’07, per Nielsen.
“The plan is to get the new campaign into the market for next year,” the rep said, offering no specifics about the review time line.
Accenture is handling the process in-house and has not engaged an outside agency review consultancy.
“We believe it is an ideal time to take a fresh look at our advertising and explore some new and innovative approaches,” the rep added.
Accenture dropped Tiger Woods last year following the golfer’s high-profile scandal and recently launched new Tiger-free work that included offbeat images like a surfing elephant with the message, “Who says you can’t be big and nimble?”

Publish date: May 27, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT