The Ad Council has had a strong year creatively with campaigns like R/GA's "Love Has No Labels," Pereira & O'Dell's recycling PSAs and Alma, DDB New York and Facebook's caregiver assistance work. At its annual dinner in New York on Wednesday, the public-service nonprofit found an amusingly creative way to thank its agencies for their service, too.
In the parody video below, played for the packed ballroom of 1,400 guests at the Waldorf Astoria, Ad Council execs try to save time by thanking all the agencies on a single conference call, instead of calling them individually.
Predictably, this doesn't go well, with the actor playing David Christopher—the CMO of AT&T Mobility and chairman of the Ad Council's board—managing to insult half the agencies on the line, as well as Sir Martin Sorrell.
The video was created by Grey, which doesn't escape being roasted either. Pete Holmes, the comedian who was the voice of the E*Trade baby in Grey's long-running campaign, plays David Christopher.
That was just one highlight of an entertaining evening hosted by Joel McHale and featuring musical performances by Rachel Platten, who sang her hit "Fight Song" as well as her latest single "Stand By You," which is featured in the Ad Council's new bullying prevention campaign by Goodby Silverstein & Partners.
Denise Morrison, president and CEO of Campbell Soup Company, was presented with the Ad Council's 62nd Annual Public Service Award. Under Morrison, Campbell has reduced its water use by 3.7 billion gallons, reduced its greenhouse gas emissions of 446,000 tons and significantly improved its recycling rate, the Ad Council said. Campbell has also launched a Healthy Communities Program, investing $10 million to reduce childhood obesity and hunger in its hometown of Camden, N.J.
Also, R/GA, Pereira & O'Dell and the Alma/DDB/Facebook team won gold, silver and bronze, respectively, in the inaugural Cadalyst Awards, recognizing creative excellence and social impact of Ad Council campaigns.
The evening "was incredibly inspiring for all of those who support the Ad Council and our campaigns," said Lisa Sherman, president and CEO of the Ad Council. "It was a wonderful tribute to Denise Morrison and our partners who create and support social marketing programs that have moved and engaged audiences, and had a transformative impact on so many lives."