Ad of the Day: Blake Griffin Is in the Zone as Kia Kicks Off Another NBA Season

Join him in your 2016 Optima

Headshot of Tim Nudd

Blake Griffin usually soars over everyone else. But in David&Goliath's latest Kia campaign, the Los Angeles Clippers star ascends to new heights: a dreamworld where only the most effortlessly cool competitors—and car drivers—reside.

The spot below, titled "Next Level," timed to the opening of the NBA season this week, is the first of four that will highlight the next-level performance of the 2016 Kia Optima. Griffin, as usual, doesn't break a sweat in terms of his acting—he really is among the most natural performers onscreen, which suits the plot of "Newspaper" perfectly.

Whether the Optima will make you feel like you're dunking over other drivers is another matter. But this campaign is already in the zone. Look for the three other spots—"PB&J," "Chess" and "Weatherman"—to roll out over the course of the season.


Client: Kia Motors America

Agency: David&Goliath

Founder, Chairman: David Angelo

Chief Creative Officer: Colin Jeffery

Creative Directors: John O'Hea, Brandon Davis             

Art Directors: Marc Wilson, Allen Yu

Copywriters: Ree Nguyen, Patrick Que

President: Brian Dunbar

Managing Director: Jeffery Moohr

Account Director: Mike O'Malley

Account Supervisor: Jennifer Engelman

Account Executive: Kylie Lemasters

Assistant Account Executive: Lauren Kelley

Account Coordinator: Jaime Gullas

Chief Digital Officer: Mike Geiger

Director of Digital Technology: Robert Boucher

Digital Account Director: Jeanann Grubbs

Digital Account Executive: Sarah Kirsch

Chief Strategic Officer: Seema Miller

Director of Strategic Planning: Andrew Lynch

Director of Broadcast Production: Paul Albanese

Executive Producer: Curt O'Brien

Senior Broadcast Producer: Brandon Kusher

Director of Art Production: Andrea Mariash

Junior Art Producer: Mia Campbell

Project Managers: Kemit Ray, Genie Lara

Director Business Affairs: Rodney Pizarro

Business Affairs Manager: Camara Price

Product Information Managers: Russ Wortman, Mark McNaul

Production Company: MJZ

Director: Craig Gillespie

President: David Zander

Executive Producer: Emma Wilcockson

Producer: Martha Davis

Editorial: Spinach Editorial

Managing Director: Adam Bright

Editors: Isaac Chen and Benjamin McCambridge (Cut + Run) , Brandon Porter (Whitehouse Post)

Producer: Jonathan Carpio

Visual Effects: Eight VFX

Executive Producer: Shira Boardman

Producer: Ian Dawson

Visual Effects Supervisor: Jean-Marc Demmer

Agent: Hello Artists

Content Photographer, Videographer: Chris Hornbecker

Music, Sound Design: MassiveMusic

Executive Producer: Scott Cymbala

Head of Production: Jessica Entner

Creative Director: Tim Adams

Senior Composer, Head of Business Development: Ben Einziger

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: October 26, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT