Ad of the Day: Burger King

UFC's Anderson Silva belts out his high-pitched love for the Mega BK Stacker

Headshot of Emma Bazilian

There's nothing funnier than a very manly man doing very un-manly things—or at least, advertisers seem to think so, given how often that theme pops up in ads. Ogilvy Brazil adopts that tactic in its own rather strange spot for Burger King's Mega BK Stacker, starring one of the manliest men of all—the UFC's longest reigning middleweight champion, Anderson Silva.

For those unfamiliar with Silva, he's famous not only for his mixed martial arts fighting but also for his unexpectedly high-pitched voice. (He's also Brazilian.) Burger King has a bit of fun with this by having Silva lip-sync "Lovin' You" by Minnie Riperton, which ends on a glass-shatteringly high note (not to mention juxtaposing him with a pair of tweeting songbirds). The object of Silva's affection is, of course, the Mega BK Stacker, an enormous pile of grease that appears to be made up of about 20 layers of meat and cheese. The serenade takes the form of a schlocky '90s music video, with Silva dressed in the requisite all-white suit, turtleneck, and black leather gloves as he over-emotes into a gold microphone—that is, when he's not busy playing the harp or staring longingly at the rotating hamburger.

In its own bizarre way, the ad has an appealing silliness to it, and at the very least succeeds at being memorable. And whether you know who Silva is or not, it's hard to deny there's something a little bit amusing about an intimidating-looking guy lip-syncing to a cheesy song.


Cliente: Burger King

Título: "Anderson Silva"

Agência: Ogilvy & Mather, Brazil

VP, Nacional de Criação: Anselmo Ramos

Direção de Criação: Eduardo Marques, Rafael Donato

Direção de Arte: Fabiano Gomes, Vinicius Siepierski

Redação: Rafael Donato, Pedro Fernandes

RTV: Cecília Taioli, Naná Bittencourt

Atendimento: Carolina Vieira, Virginia Mendes, Ana Carolina Bacchereti

Animação e Motion: Rubens Angelo, Danielle Galvão, Eliane Parvati

Midia: Giuliana Chekin, Daniela Moura, Antonio Ferreira, Carla Caramante, Fernanda Dornelas

Aprovação Cliente: Ariel Grunkraut, Paul Davis, Fernanda Bare

Produtora: PBA Cinema

Direção: Luís Mermet, Mayra Gama

Produtor Executivo: Nívio Alves de Souza, Mayra Gama

Direção de Fotografia: Nico Trovato

Equipe Produção: Edu Pereira

Montador: Arthur Brito

Pós-produção: Casablanca

Finalização: Beti Tubino

Elenco: Beti Tubino

Produtora de som: S de Samba

Locução: Phil Miller 

@adweekemma Emma Bazilian is Adweek's features editor.