When you're in high school, it's easy to feel like the daily torment of embarrassment and awkwardness will never end.
But it does end. For the students. The teachers, however, will find no escape in graduation.
In Droga5's new campaign for the acne treatment, teachers and faculty stoically describe the unending treadmill of their jobs and shrug off the fleeting frustrations of puberty.
"Teens, let's be clear. Teenage acne? It's not going to last forever," one teacher advises. "So next time you're worrying about a pimple, remember: The hard stuff? It'll all be over soon."
The message is a bit odd for a medication, since it seems to imply you can just wait out a pimple without incurring a lifetime of regret (which you certainly can). But it's a nice change in tone for an industry that's thrived on heightening teen insecurity and anxiety for decades.
Clearasil is also giving away 10 scholarships for $5,000, though the requirements are a bit clunky. A student must get a teacher to complete the following line: "Teen acne ends. You know what doesn't? ________"
I can't imagine a teacher getting too excited about confessing his or her career frustrations as a student's proxy in a marketing campaign, but given the vibe of soulless drudgery conveyed in these ads, maybe the teachers would be happy just to have some break in the monotony.
Campaign: Teacher Truths
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Tim Gordon
Copywriter: Sarah Lloyd
Art Director: Mary Dauterman
Design Director: Rich Greco
Senior Designer: Joseph Dasaro
Chief Creation Officer: SallyAnn Dale
Head of Broadcast Production: Ben Davies
Group Integrated Production Manager: Topher Lorette
Executive Broadcast Producer: Adam Perloff
Associate Producer: Jacqueline Omanoff
Head of Interactive Production: Niklas Lindstrom
Senior Interactive Producer: Tasha Cronin
Head of Art Production: Cliff Lewis
Associate Social Producer: Gabrielle Nicoletti
Global Chief Strategy Officer: Jonny Bauer
Strategy Director: Will Davie
Senior Brand Strategist: Danielle Travers
Social Strategy Director: Tom Hyde
Senior Social Strategist: Calvin Stowell
Data Strategy Director: Lily Ng
Data Strategist: Kaveri Gautam
Social Manager: Maureen O’Brien
Communications Strategy Director: Samantha Deevy
Group Account Director: Olivia Legere
Account Director: Megan Gokey
Account Manager: Ashton Atlas
Project Manager: Rayna Lucier
Integrated Production Business Affairs Manager: Tom Vendittelli
Client: Clearasil/Reckitt Benckiser
Chris Tedesco General Manager Marketing, RB US
Debra Eible Managing Director, RB US
Elyse Goldweitz Brand Manager, RB
Jessica Erb Clearasil Assistant Brand Manager
Erin Feeley Communications Manager
Production Company: Caviar Content
Director: Neal Brennan
Director of Photography: Andrew Wheeler
Executive Producer: Michael Sagol
Producer: Megan Porche
Editorial: Mackenzie Cutler
Editor: Ryan Steele
Assistant Editor: Zoe Newman
Executive Producer: Sasha Hirschfeld
Postproduction: Ricart and Co.
Executive Producer: Marcus Lansdell
Colorist: Seth Ricart
Sound Mixer: Chris Afzal