Ad of the Day: Dos Equis

The Most Interesting Man returns with a new phone but the same old swagger

Headshot of Tim Nudd

"He gave his father The Talk."

Dos Equis tries different things with The Most Interesting Man in World, but the campaign's strength lies, and will always lie, in those inspired one-liners—the ones your wife's uncle is always parroting because he knows you work in advertising, and aren't those just the most hilarious commercials you've ever seen in your life?!

"In a past life, he was himself."

"If opportunity knocks and he's not home, opportunity waits."

These two new spots have some great lines—worthy additions to the Most Interesting canon. And while Havas Worldwide has been branching out with the character—it had that answering machine gimmick, and most recently announced it would be celebrating Cinco de Mayo beginning on Dos de Mayo—the original TV-spot formula remains the purest distillation of the character.

He's the same old guy in these ads, only more so. He plays handball. He deciphers hieroglyphics. He goes to India. Even when he's modernizing, it's with a smirk. In one of the new ads, he's gone mobile—with one of those early giant 1980s brick-like cellphones. In the end, the guy is just too cool to be cool.

Like the man himself, this campaign always does best by staying the same.


Client: Dos Equis

Spots: "Handball," "Telecom"

Agency: Havas Worldwide, New York

Chief Creative Officer: Lee Garfinkel

Executive Creative Director: Christian Carl

Creative Directors: Paul Fix, Carlos Fernandez

Writers: Daniel Berenson, Christian Beckett

Art Directors: Jon Vall, Rick Cohen, Jonathan Ong

Director of Integrated Production: Joe Guyt

Executive Producer: Dave Evans

Associate Producer: Matt Sausmer

Managing Director: Kersten Rivas

Group Account Director: Katy Milmoe

Account Director: Marie Massat

Account Supervisor: Alexis Beechen

Account Executive: Sarah Louie

Planner: Theo Soares

Production Company:

Director: Steve Miller

Director of Photography: Eric Schmidt

Executive Producer: Gregg Carlesimo

Producer: Barbara Benson

Editorial Company: Outside Edit + Design

Editor: Jeff Ferruzzo

Cutting Assistant: Matt Dolven

Assistant Editor: Laurel Smoliar

Visual Effects Supervisor, Flame Artist: Johnny Starace

Audio Engineer: Eric Thompson

Music Composer: Brett Fuchs

Executive Producer: Sila Soyer

Colorist: Company 3

Colorist: Tom Poole

Producer: Katherine Andrews

@nudd Tim Nudd is a former creative editor of Adweek.