Ad of the Day: Grey Poupon

The Kraft brand serves up the best gay-pride ad of a historic week

Headshot of Tim Nudd

Of all the branded efforts around gay pride in this historic week, this one from Grey Poupon and agency Crispin Porter + Bogusky is perhaps the best.

A clever take on a classic advertisement, rendered artfully and in the brand voice—with eminent good taste and a minimum of fuss. From idea to execution, it couldn't be much better. "June is National Pride month," says copy next to the photo on the Kraft brand's Facebook wall. "Though the festivities technically only last a month, we recommend celebrating all year—because Pride and good taste never go out of season."

The post has almost 20,000 likes. And while the predictable flame wars have broken out in the comments, Grey Poupon seems unperturbed. And that kind of confidence from major brands around LGBT issues is as big a change as any from years ago.

CP+B, of course, has been rejuvenating the Grey Poupon brand for some time, creating fun new work including an amusing sequel to its most famous commercial.


Client: Grey Poupon

Agency: Crispin Porter + Bogusky

Worldwide Chief Creative Officer: Rob Reilly

Executive Creative Director: Jason Gaboriau

Creative Directors: Robin Fitzgerald, Cameron Harris

Associate Creative Directors: Alexandra Sann, Mike Kohlbecker

Senior Copywriter: Dafna Garber

Senior Art Director: Marcus Brown

Senior DFX Artist: Zachary Puetzer

Photographer: Mike Kohlbecker

Chief Digital Officer: Ivan Perez-Armendariz

Art Producer: Amy Foster

Senior Asset Producer: Tyler Christensen

Group Account Director: Kate Frazier

Content Supervisor: Spencer Holmes

Content Manager: Eric Alexander

Business Affairs: Rebecca Williams

Group Social Director: Kristen Fox

Social Supervisor: Stacy Cohen

Community Manager: James Moreau

Director of Integrated Communications: Jennifer Bollman

Media Planners: Fabiana Brown, Mary Vallely

Traffic Managers: Christina Kim, Lindsay Noyes

@nudd Tim Nudd is a former creative editor of Adweek.