Ad of the Day: Guys Would Look a Lot Less Perverted If They Just Had Better Underwear

Tommy John captures decades of crotch creep

Headshot of David Griner

Adjusting the packaging around your frank and beans is a timeless annoyance for men, some of whom handle the process subtly … while others don't.

Underwear brand Tommy John and agency Preacher capture this daily plight of genital juggling with a fun spot spanning multiple decades. Men attempt to shift their undies in public or in the workplace, with predictably poor results (especially for the TV weatherman).

Sure, public discomfort isn't the most original idea for an underwear ad, but the sheer breadth of scenarios dreamed up for the spot makes it worth a watch and a few good laughs. Also, it's hard to imagine a better tagline than, "When you're uncomfortable, we're all uncomfortable."


Client: Tommy John

Agency: Preacher

Chief Creative Officer: Rob Baird

Copywriter: Joe Hartley

Art Directors: Taryn Kealani / Eric Pieper

Agency Producers: Stacey Higgins / Shannon Worley

Chief Executive Officer: Krystle Loyland

Chief Strategy Officer: Seth Gaffney

Strategist: Carson Mobley

Business Affairs: Susan Conklin

Tommy John

Chief Executive Officer, Founder: Tom Patterson

Head of Brand: Josh Dean

Vice President of Ecommerce: Matt Kritzer

Social Media Director: Monica Fineis

Production Company: Smuggler

Partners: Patrick Milling Smith / Brian Carmody

Head of Production: Andrew Colon

Executive Producer: Allison Kunzman

Director: Guy Shelmerdine

Shoot Line Producers: Grace Bodie, Prague / Terry Gallagher, U.S.

Director of Photography (Live Action): Sebastian Pfaffenbichler

Director of Photography (Product Shot): Todd Hickey

Edit House: Stitch

Executive Producer: Mila Davis

Editor: Andy McGraw

Assistant Editor: Weston Cadwell

Music: "Angst in My Pants" by Sparks

Music Supervisor: Gregory Roberts

Mix: Dave Wagg, Lime

Assistant Sound Engineer: Adam Primack

Sound Design: Dave Wagg, Lime

Finish House: Bond VFX

Senior Executive Producer: Marguerite Olivelle

Senior Flame Artist: Mitch Gardiner

Flame Assist: George Olivo

Colorist: Mark Gethin, MPC

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."