Ad of the Day: Here Is the NBA’s Stirring Spot for the Season That Tips Off Tonight

Pure 'Joy' from Translation

Headshot of Tim Nudd

It's a big night for sports. The World Series starts tonight. And so, too, does the 2015-16 NBA season, and the basketball league is celebrating with a new commercial from Translation titled "Joy"—a perfect sentiment for a return to action after so many months off.

And there is, indeed, plenty of joy on display in the spot, as fans celebrate the drama, athleticism and transcendence of the game.

Several teams, including the Chicago Bulls and Golden State Warriors will roll out customized versions of the ad, which is the third installment of the new global campaign "This Is Why We Play." The previous installments were "Anthem" and "Anticipation."

In addition, in a first for professional sports, the NBA is partnering with Facebook to offer custom team frames for profile pics. Fans can to view and select frames  for all 30 teams.

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: October 27, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT