Ad of the Day: JetBlue Gave Three Hard-Working Buskers in NYC a Delightful Surprise

Charming Rokkan stunt is music to their ears

Headshot of Katie Richards

Stroll through the busy streets of New York City (or any city, for that matter) and chances are you'll hear and see street performers playing beautiful melodies. If you're like most busy New Yorkers, though, you'll have your headphones in, head down, paying little to no attention to your surroundings.

For those who make a living playing music on the street, it can be discouraging to see people walk by, day after day, unaware of the hard work they've put in.

JetBlue, with creative agency Rokkan, figured out a way to recognize a few of these buskers, and offer them a life-changing opportunity in the process, with this "Let Music Move You" stunt. 

Watch the stunt first, spoiler free: 

In partnership with VH1 Save The Music and students from P.S. 48 in the Bronx, the airline presented three musicians with a year of free airfare. Kids from P.S. 48 approached each of the street performers and presented them with their vouchers, which of course was all captured on film.

The stunt is similar to work JetBlue has done in the past, from offering flyers free trips for enduring crying babies on a long flight to encouraging New Yorkers to steal bus-shelter ads for a reward including round-trip flight vouchers. This particular stunt gives the viewer a warm, fuzzy feeling after seeing the emotional responses each deserving performer has upon receiving a year of free travel.   

The hope now is that these three performers will spend the next year traveling across the country and inspiring people, young and old, with their amazing musical abilities. 


JetBlue: "Let Music Move You"

Client: JetBlue Airways

Agency: Rokkan


Vice President, Marketing: Jamie Perry

Brand, Advertising Director: Elizabeth Windram,

Corporate Social Responsibility Director: Icema Gibbs

Regional Marketing, Consumer Promotions Manager: Tara Carson

Corporate Social Responsibility Manager: Irma Arizmendi

Corporate Communications Managers: Morgan Johnston, Tamara Young, Danielle Sandars

Advertising Manager: Phillip Ma

Consumer Promotions Analyst: Jaclyn Costantino

Brand Analyst: Chan Tran


Press and Talent Relations Manager: Trell Thomas

Corporate Sponsorships, Special Events Director: Jennifer Dunn

Creative – Rokkan/Hone Production

Chief Creative Officer (Rokkan): Brian Carley

Chief Delivery Officer (Rokkan): Joe Tao

Creative Directors (Rokkan): Anthony DiPaula, Jeffrey Samson

Associate Copywriter (Rokkan): Katie Lee

Associate Art Director (Rokkan): Alexander Junquera

Account Supervisor (Rokkan): Jenna Clapp

Producer (Rokkan): Michael Wallace

Executive Producer (Hone Production): Greg Tharp

Senior Producer (Hone Production): Tina Lam


Electric Arts Films

Producer: Dave Stekert

Director: Jonathan Yi



Editor: Peter Sabatino,

Senior Producer: Valerie Iorio


Superfly Productions

Programming Director: Josh Roth

Client Services Director: Jen Ondrejicka

Client Services Manager: Alyssa Hrabik

Programming Coordinator: Emily Roehl

Interns: Amanda Charlow, Adrienne Taylor


Vice President, Associate Media Director: Rachel Allen

Media Supervisor: Shoshana Levine



Senior Vice President, PR Account Director: Jaclyn Ruelle

Account Supervisors: Becky Brand, Brittany Topham

Sunshine Sachs

Account Manager, Chad Davis

Senior Account Executive, Claire Tonneson

Junior Account Executive, Kaila Frisone

@ktjrichards Katie Richards is a staff writer for Adweek.