Ad of the Day: McDonald’s Just Invented Pretty Cool Takeout Packaging for Cyclists

Pedaling through the drive-through

Headshot of Tim Nudd

CANNES, France—Advertisers are pretty obsessed with cycling lately, judging by a number of remarkable campaigns that have been entered in the Cannes Lions festival here. (Look for a couple of bike-related ideas to win Lions at Monday night's award show just a few hours from now.)

Now, McDonald's is climbing aboard with a neat packaging idea aimed at cyclists.

Tribal Buenos Aires in Argentina came up with the McBike idea, which was implemented first in Denmark, oddly enough, but seems to be spreading quickly around the globe. And while it's a bit weird to take any kind of health-lifestyle advice from McDonald's, it feels less gratuitous when it's tied to service-based outreach like this.

Now they just need a proper bike at the drive-through.


Client: McDonald's

Agency/Idea: Tribal Buenos Aires, Argentina

Creative VP DDB Group: Hernan Jauregui

General Creative Director: Walter Ioli

Account Director: Sebastian Zuddio

Creative Directors: Leo Orsolini, Juan Calvo

Account Supervisor: Gonzalo Semperena

Digital PR Manager: Florencia Lujani

Social Media Manager: Gabriela Fernandez Sanchez

Advertising Agency / Execution: DDB, Copenhagen, Denmark

Client Services Director: Thomas Sonberg

Art Director: Kasper Dohlmann

Copywriter: Clara Therese Prior-Knock

Final Artwork: Dorthe Gerhard

Account Manager: Katja Thorhauge


@nudd Tim Nudd is a former creative editor of Adweek.