Ad of the Day: Oscar Mayer

This Father's Day, say it with bacon

Headshot of T.L. Stanley

For their upcoming Hallmark holiday, the fathers of the world do not want a Rubik's Cube pencil holder, a madras button-down shirt or a leather six-pack holder (that's for poseurs).

What will bring a tear of gratitude to their eyes?


Oscar Mayer knows this, and has launched "Say It With Bacon," a campaign that's a frame-for-frame homage to smarmy jewelry commercials, right down to the reference to cut, clarity, color and carat. In this case, though, the four c's stand for cut, color, cure and consistency of breakfast meat.

The video below may be sort of a goof, but the offer isn't. You can buy several doodads for Dad, like a money clip and cuff links, and get a bonus of hardwood smoked bacon, all elegantly wrapped, of course. (Better hurry. The Woodsman, a "rugged multi-tool" plus bacon for $25, is already temporarily sold out on the brand's dedicated website).

The work comes from 360i (which also did Oscar Mayer's "Bacon Barter" campaign last year) and Olson, with the unspoken promise that Dad won't even consider returning this salty-rific gift.


Client: Oscar Mayer

Agency: 360i

PR Agency: Olson

Media: Starcom

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
Publish date: June 6, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT