Ad of the Day: Pepsi

Beyoncé sizes up her past selves in 180 LA's explosive new spot

Headshot of Emma Bazilian

It's been a big year for Beyoncé. She sang (sort of) at President Obama's second inauguration, performed a colossal Super Bowl halftime show, starred in a 90-minute HBO "documentary" chronicling her fabulous existence, and is currently gearing up to release her fifth studio album. And it's only April.

Now, as the pop superstar continues on her path to total world domination by 2014, Pepsi is releasing a new spot from 180 LA commemorating Queen Bey's decade as the brand's fiercest spokeswoman.

In the minute-long video, featuring a preview of Beyoncé's upcoming single, titled "Grown Woman" (always subtle, that one), the singer goes into a dance studio to practice her moves. Upon popping open a cold can of Pepsi (and flashing some sick nail art in the process), Bey looks up to find a reflection of herself from her "Bootylicious" Destiny's Child days staring back—wearing a stretchy, one-shouldered, berry-colored ensemble that most Dancing With the Stars contestants would deem too tacky.

Other past Beyoncés begin appearing in the mirrors: short-shorted "Crazy in Love" Beyoncé, alter ego Sasha Fierce from the "Single Ladies" video, and a slew of others. Present-era Bey matches their boob shakes and hip thrusts move for move, proving that even at the practically geriatric age of 31, she's still got it.

The presence of multiple Beyoncés proves to be too much for this mortal world, and the mirrors shatter under the weight of the magnificence within. Having successfully vanquished her rivals through dance—for the only force strong enough to threaten Beyoncé is Beyoncé herself—Queen Bey takes a sip of her life-giving (non-diet!) Pepsi.

"Embrace your past, but live for now," she advises, and struts off to continue taking over the universe.


Client: Pepsi

Spot: "Mirrors"

Agency: 180 Los Angeles

Global Chief Executive Officer: Mike Allen

Managing Partner, Executive Creative Director: William Gelner

Creative Directors: Matthew Woodhams-Roberts, Dave Horton

Creatives: Aramis Israel, Julia Tsao

Managing Partner, Executive Producer: Peter Cline

Senior Producer: Lorraine Kraus

Managing Partner, Chairman: Chris Mendola

Account Director: Lauren Lombardo

Account Manager: Frith Dabkowski

Director of Business Affairs: Loretta Zolliecoffer


Production Company: Believe Media

Director: Jake Nava

Executive Producers: Liz Silver, Luke Thornton, Gerard Cantor

Line Producer: Benedict Cooper


Editing Company: Cut+Run

Editors: Joel Miller, Sean Stender, Steve Gandolfi, Julia Knight

Managing Director: Michelle Burke

Executive Producer: Carr Schilling


The Mill

Colorists: Adam Scott, Shane Reed

Executive Producer: LaRue Anderson

Color Producer: Sarah Laborde

Special Effects


Creative Director: Aron Hjartarson

2-D, Flame Lead: Alex Thomas

3-D Lead: Ben West

Flame: Ben Cronin, Mark Beardall, Savneet Nagi, Jodi Tyne

Computer Graphics Effects: Dean Grubb, Jon Balcome, Gary Laurie

Executive Producer: Kati Haberstock

Producers: Mary Nockles, Bethan Thomas


Eleven Sound

Mixer: Jeff Payne


Beyoncé, "Grown Woman"

Sound Design


Sound Designer: Brian Emrich

Client Credits

President, Global Beverage Group: Brad Jakeman

SVP Brand Engagement: Frank Cooper

VP Advertising: David Foulds

VP Consumer Insights: Deb Benovitz

Sr. Marketing Director (Global Consumer Engagement): Ellen Healy

Sr. Director Brand Marketing: Gary So

Sr Director Communications Susan Novak

Marketing Director: Juliet Armstrong

@adweekemma Emma Bazilian is Adweek's features editor.