Ad of the Day: PlayStation Awakens Your Inner Child in Epic Trailer for Star Wars Game

BBH unleashes holiday spot

Headshot of Tim Nudd

There's already plenty of nostalgia around the upcoming Star Wars movie, and PlayStation only adds to that vibe with this holiday spot from BBH New York for a game called Star Wars Battlefront, launching Nov. 17 on the PS4.

Are you a grown man stuck in a dead-end job in an airless skyscraper, dreaming of when you actually enjoyed life? Like back when you were a kid and you were having epic Lightsaber battles with your best friend, dressing up as Darth Vader and Yoda for Halloween, and racing Star Wars bikes around the neighborhood?

Spoiler alert: You can't go back there. However, you can buy Star Wars Battlefront and metaphorically shatter your stasis, leap on to an X-wing fighter and head to Hoth, where snowy freedom awaits (along with "greatness," as the brand's continuing tagline puts it).

PlayStation blogged about the spot, saying the brand "wanted to celebrate the launch of Star Wars Battlefront in the biggest way we could—with a love letter to one of the most enduring and inspiring fictional universes in human history."

The campaign includes one :30 and one :60 for TV and online.

And the campaign goes well beyond the spot into custom consoles: A limited-edition, Darth Vader-inspired PS4 system—with an image of Darth Vader and a repeated Star Wars logo across the top of the console—will be available as part of two Star Wars bundles available Nov. 17.


Client: PlayStation

Senior Vice President, Marketing: Guy Longworth

Agency: BBH, New York

Creative Chairman: John Patroulis

Chief Creative Officer: Ari Weiss

Creatives: Lucas Bongioanni, Marcos Kotlhar, Philip Sicklinger, Alex Booker

Chief Strategy Officer: Sarah Watson

Strategy Director: Kendra Salvatore

Business Director: Finnian O'Neill

Account Director: Justin Marciani

Account Executives: Eric Schwerdtfeger, Johnny Skwirut

Head of Content Production: Kate Morrison

Senior Content Producer: Abbie Noon

Head of Business Affairs: Sean McGee

Production Company: Park Pictures

Director: Lance Acord

Executive Producers: Jackie Kelman Bisbee, Mary Ann Marino

Line Producers/EPs: Caroline Kousidonis, Justin Pollock

Director of Photography: Lance Acord

Head of Production: Anne Bobroff

Production Designer: Richard Bridgland

Production Service: Stillking Prague

Production Supervisor: Lars Flegel

Editing House: Exile

Executive Producer: Carol Lynn Weaver

Producer: Toby Louie

Editor: Kirk Baxter

Assistant Editor: Grant Hall

Sound Design: Brian Emerich

Sound Mixing: Sonic Union

Producer: Justine Cortale

Engineer: Steve Rosen

Visual Effects House: The Mill

Executive Producer: Verity Grantham

Senior Producer: Jeremy Moore

Producer: Michael Scarcella

Production Coordinator: Casey Sincic

Shoot Supervision: Christian Neilsen, Nathan Kane

2-D Lead Artist: Kyle Cody

3-D Lead Artists: Ruben Vandebroek, Joji Tsuruga

Colorist: Ferg McCall

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: October 20, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT