Ad of the Day: Poo-Pourri’s Latest Crass Character Is a Randy Granny Who Loves to Pee

But she doesn't want you to flush

Poo-Pourri's marketing team would like you to know its odor-trapping spray isn't just for poo. You can use it to save water, too, by not flushing your pee.

To make its case, the company is out with an ad featuring a foul-mouthed octogenarian who spouts a steaming stream of double entendres about urinating.

It's trying for the same kind of willfully gross irony as the brand's popular past ads with their fancy British accents. But the randy granny might not be as charmingly refined as the well-dressed socialite, or as ridiculous as Santa Claus caught on the throne.

So far, a good number of YouTube commenters just seem baffled. That's understandable, given graphic phrases like "Nothing beats ripping off my knickers and feeling that wet heat between my legs." Or maybe it's the over-the-top delivery that doesn't quite find the tension between classy and crass that made the brand's "Girls Don't Poop" spot work so well.

Still, the water conservation theme is timely, given the high-profile drought in California. And at least nobody can say the woman isn't enjoying her golden years.


Concept: Nicole Story

Writer: Nicole Story

Production Company: Objects of Affection

Managing Director: Peter Bray

Account Manager: Bryce Engstrom

Executive Producer: Katie Schwarz

Director/Director of Photography: Jacob Schwarz

Casting Director: Christian Busath

Project Manager: Shayla Jenkins

Camera Assist : Tyler Stevens

2nd AC: Shane Rickard

Script Supervisor: Ryan Powell

Production Designer: Chloe Huber

Production Sound: David Adamic

Associate Producer: Whitnie Schwarz

Makeup and Hair Artist: Danielle Donahue

Editor: Ryan Powell

Graphics and Special FX: Tyler Stevens

Creator of Poo~Pourri: Suzy Batiz

@GabrielBeltrone Gabriel Beltrone is a frequent contributor to Adweek.