Ad of the Day: Rob Lowe Brings His A-Game in These Funny Ads for Fox NFL Sunday

Actor is amusingly deadpan in Hungry Man spots

Rob Lowe is no longer playing lesser, cable-cursed versions of himself to for DirecTV. But he does star in a spate of fun new promos for Fox NFL Sunday, his brand of choice for watching football. Both now and in the future. Potentially as a hologram.

In one of the ads, Lowe riffs on the origin of the Fox NFL Sunday theme, which was supposedly composed by one Ed Vogel, who works in the network's accounting department. "Hold on to your dreams—and your day job," Lowe tells the viewer. (Pretty solid advice.)

In another spot, Lowe activates a hologram of 69-year-old New York Giants coach Tom Coughlin. After admiring his distinct look, Lowe wonders how he'll look at that age, then conjures up a hologram of himself—gray along the temples and seductively simpering in a bomber jacket that brings to mind Top Gun (in other words, he'll look better than Coughlin, probably because Lowe's job is to be pretty and charming … and Coughlin's job is to yell at football players all day long).

In short, the more absurd the spots get, the better they are. (Hank Perlman at Hungry Man directed the series.) Lowe's musings on the maximum altitude of eagles is a particular highlight. Other clips include nods to the Cowboys and Fox Sports' robot mascot Cleatus, who will presumably outlast Coughlin and Lowe both, barring excess exposure to salt.

Not coincidentally, Lowe also stars in the new Fox comedy The Grinder, which premiered Tuesday.


Client: Fox Sports

EVP, Head of Marketing: Robert Gottlieb

SVP, On-Air Promotions: Bill Battin

VP, Production: Keith Hritz

VP, Creative: Blake Danforth

Creative Director: Josh Nichols

Producer: Lily Lam Ma

Ads: "Eagles Jets," "Sleep," "Theme Music"

Agency/Production Company: Hungry Man

Writers: Allan Broce, Hank Perlman, Loren Tarquino

Producer: Allan Broce

Director: Hank Perlman

Line Producer: Caleb Dewart

Director of Photography: Eric Steelberg

Production Designer: Paul McConnell

Editorial: Beast

Editor: Paul Norling

Producer: Mary Stasilli

Executive Producer:  Astrid Downs

Color:  Bob Cespa CO3

VFX: Method

Executive Producer.: Stephanie Gilgar,

VFX Supervisor: Vernon Wilbert

Music: NFL Films

@GabrielBeltrone Gabriel Beltrone is a frequent contributor to Adweek.