Ad of the Day: Samsung

If you're working on Unicorn Apocalypse, don't be caught dead with a BlackBerry

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If you've got a job, there's a decent chance you're dealing with a dual-device situation—you know, a work phone given to you by the office (probably one that's useless for anything beyond taking calls and writing emails, otherwise known as a BlackBerry) and a personal phone you bought yourself (which has a touchscreen, a music library and a ton of apps, unless you're stuck in 2003).

Usually, the work phones have superior safety features, so your precious company emails won't end up in the wrong hands. (God forbid someone finds out who's in charge of ordering the cake for the IT guy's birthday.) Also, it's just how things are done.

But according to Samsung, it doesn't have to be that way.

In this new spot from 72andSunny, Samsung shows how its smartphones, using SAFE technology (short for Samsung For Enterprise), are secure enough to use at work, but won't force you to sacrifice fancy features.

The setting is an app developer's office—how 2013—where tech dudes in hoodies and glasses are working on a big new game, Unicorn Apocalypse. They've just been told they can start using any phone they want for work. So, of course, all the cool, young employees immediately switch to Samsung Galaxy devices that let them simultaneously watch basketball games and design zombie unicorn graphics and wirelessly share files and (probably) cat memes. Meanwhile, the sad, elderly people in the office (i.e., anyone over 35) insist on holding onto their BlackBerries because of lame excuses like "This is business" and "I have a system" and … blah, blah, blah, my ADD meds are wearing off and I have to go send a Snapchat, old man!

Although Samsung makes a point of poking fun at the seriousness with which certain tech-y types view their debatably useless work, the message of the spot is clear: If you want to be smart and forward thinking and modern, get your employees some shiny new Samsung phones.

If you want to be old and lame, by all means make them use a BlackBerry.


Client: Samsung

Agency: 72andSunny

Chief Executive Officer, Partner: John Boiler

Executive Creative Director: Jason Norcross

Creative Directors, Writers: Matt Heath, Barton Corley

Lead Writer: Patrick Maravilla

Lead Designer: Brandt Lewis

Senior Designer: Allison Hayes

Junior Writer: Jack Jenson

Director of Film Production: Sam Baerwald

Senior Film Producers: Angelo Mazzamuto, Erin Goodsell, Nicole Haase

Group Brand Director: James Townsend

Brand Manager: Andy Silva

Brand Coordinator: Nadia Economides

Production Company: Epoch Films

Director: Michael Downing

Executive Producers: Jerry Solomon, John Duffin

Producer: Eric Sedorovitz

Editing: Arcade Editorial

Editors: Paul Martinez, Greg Scruton, Will Hasell

Managing Partner: Damian Stevens

Executive Producer: Nicole Visram

Producer: Amburr Farls

Assistant Editors: Andrew Legget, Mike Campbell

Visual Effects, Animation: Mission Studios

Creative Director: Rob Trent

Executive Producer: Michael Pardee

Visual Effects Producers: Ryan Meredith, Stacy Kessler Aungst

Lead Compositor: Miles Essmiller

Compositors: Joey Brattesani, Katrina Salicrup, Michael Vagliente, Colleen Smith

Designer: Aaron Benoit

Rotoscope: Chris Cortese

Telecine: The Mill

Colorist: Adam Scott

Music: South Music

Head of Production: Dan Pritkin

Creative Director: Jon Darling

Composer, Arranger: Robin Holden

Sound Design: Barking Owl

Sound Designer: Michael Anastasi

Executive Producer, Creative Director: Kelly Bayett

Mix House: Play Studios

Mixer: John Bolen

Executive Producer: Lauren Cascio

Assistants: Ryan Sturup, Hermann Thumann

@adweekemma Emma Bazilian is Adweek's features editor.