Ad of the Day: Volkswagen Gets Its Wings in 2014 Super Bowl Ad

Spot pushes vehicles' longevity

Volkswagen of America's minute-long 2014 Super Bowl spot from ad agency Argonaut, released online this morning, sports a pretty lofty concept: Every time a VW vehicle hits 100,000 miles, a German engineer gets his wings. Indeed, we see feathered appendages sprout from engineers' backs, and some of the guys float around a VW factory like angels in lab coats. The "wings envy" scene in the men's room is a cute touch.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
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