Ad of the Day: Yelp Is Your Awesome, Goofy Savior in Its First National TV Spot

High Maintenance's Ben Sinclair takes you beyond food reviews

Headshot of Tim Nudd

Yelp isn't just for restaurant recommendations. It can help you find reviews on everything from auto shops to hair salons to "extreme golf" driving ranges, the app and website says in this amusing commercial—its first to air on TV nationally.

San Francisco agency Reid Sheehan Latimer+Crew created the campaign for the crosstown client. It stars Ben Sinclair, who plays a Brooklyn pot dealer on the HBO comedy series High Maintenance. The tone of the spot—which has been cut into 30- and 15-second executions—is comically absurd, as Sinclair helps (Yelps?) characters stuck in oddball situations with quick, reliable escape routes via app recommendations.

The spots have been on YouTube for a while but just broke on TV last week. The tagline is, "We know just the place."

The RSL+Crew work comes as Yelp is expanding into new markets and increasing its mobile focus. "RSL effectively encapsulated Yelp's unique brand qualities for our first national TV campaign. We're excited to see the impact it has on our business," says Brian Osborn, vp of consumer marketing at Yelp.

Below, check out an extended "NSFW" version (it's actually SFW) of the deer-in-headlights gag, as well as the :30s and :15s.


Client: Yelp, Inc.

Campaign: "We Know Just the Place"

Execution: The Long Version

Agency: Reid Sheehan Latimer+Crew

Chief Creative Officer: John Reid

Creative Director: Scott Drey

Art Director: Scott Drey

Executive Producer: Ben Latimer

Production Company: Hungry Man, LA

Director: Dave Laden

Line Producer: Caleb Dewart

Director Of Photography:Stoeps Langensteiner:

Editorial Company: Beast SF

Editor: Connor McDonald

Editorial EP: Jon Ettinger

Assistant Editor: Brandy Troxler

Music Company & City: Beacon Street

Additional Credits:

Color: Company 3

Colorist: Tyler Roth

VFX/Finishing/Motion Graphics: Beast & Allied Motion Packing

VFX/Finishing Artist: Greg Gilmore, Eric Pascua, Dave Burghardt

Motion Graphics: Joe Macken, Spencer Seibert & Ben Kopman

Mix: One Union, Joaby Deal

Sound Design: Henry Boy

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: September 23, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT