Ad for Save the Children’s Sweater-Themed Seasonal Fundraiser Will Have You in Stitches

Some Brits take Christmas Jumper Day a tad too far

Don’t sweat it on December 14. Save the Children U.K.

Save the Children’s annual Christmas Jumper Day is a longstanding tradition in the U.K. Folks dress up in festive sweaters and make donations to the relief organization that helps kids around the world.

Yes, in the U.K., sweaters are called jumpers. Blimey, just deal with it!

It’s a fun way to do good while wearing garish garments adorned with sparkly smiling Santas, knitted Xmas trees that light up and play “Joy to the World,” fluffy reindeer faces (Rudolph’s nose flickers, natch), and who knows what all else.

It’s become a popular event, particularly in offices and other workplaces, where employees pull together, wearing wacky pullovers and raising funds.

Of course, there’s a time and place for everything—and some Brits take Jumper Day a tad too far. For droll examples of when NOT to wear such yuletide gear, check out this clip from adam&eveDDB:

Actually, that spinning class instructor may have hit on the latest calorie-busting mega-trend (hope she recovers to reap the rewards). The stakeout cop, however, is so totally busted.

Adam&eveDDB invented Christmas Jumper Day for the client back in 2012, so it’s not surprising that agency staffers really go wild with cumbersome, gaudy, sweaty sweaters each year in its own office—and that fact inspired the new commercial. We’re told that one year, an employee dressed up head-to-toe as a fully decorated Christmas tree. Deck the halls!

Those wishing to get a jump on this year’s big day—December 14!—should peep these fetching Fido-designed matching seasonal sweaters both humans and dogs can wear.


Client: Save the Children
Campaign Fundraising Director: Vicky Fallon
Senior Brand Manager: Laura Solomon
Senior Campaign Fundraising Manager: Sarah Button-Stephens
Campaign Fundraising Manager: Brea Thibodeau

Agency: adam&eveDDB
Group Executive Creative Director: Ben Tollett
Chief Creative Officer: Richard Brim
Creative Director/s: Colin Booth & Ben Stilitz
Agency Producer: Brittany Littlewood
Planners: Ben Worden, Sara Keegan
Business Director: Flemming Lerche
Account Director: Max Sullivan
Account Manager: Rosa Aaronovitch
Designer/Typographer: Nadine Fer

Media Agency: JAA
Media Planners: Tom Brown, George Gwilliam

Production Company: Biscuit Filmworks U.K.
Director: Jeff Low
Executive Producers: Rupert Reynolds-Maclean and Hanna Bayatti
Producers: Kwok Yau & Toby Courlander
Production manager: Matt Bulaitis
DOP: Fredrik Backar
Production Designer: Sam Tidman

Edit House: Work Editorial
Editor: Saam Hodivala

Post Production: The Mill
Producer: Dan Crozier
Colorist: James Bamford
Online: Paul Wratten

Audio Post Production: Factory
Engineer: Mark Hills

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.