The Ad Industry Extends an Olive Branch to Apple

Trade body pens open letter asking for collaboration in developing post-IDFA fixes

The Partnership for Responsible Addressable Media wants to start a dialog with Apple over privacy. Apple, Getty Images

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.