The ALS Ice Bucket Challenge came away with a few big wins in Cannes, scoring two gold Lions in the Branded Content & Entertainment category, while brands showed their support for the Supreme Court's decision legalizing same-sex marriage in every state.
New on Adweek:
The ALS Ice Bucket Challenge scored two gold Lions in the Branded Content & Entertainment category. For the second year in a row, no Grand Prix award was handed out in this category.
Following the Supreme Court's ruling on same-sex marriage, brands cleverly showed their support on social media with a set of inspiring and creative tweets.
Take a look at 12 interesting digital marketing stats from some of the biggest events last week including #CannesLions, #LoveWins and more.
"Big Black" Boykin, a former MTV star, has joined Fiat and is starring in a series of comical online videos titled "Bigger is Better."
The Cannes Lions festival released the name of German journalist, Michael König of Germany's New Business, who collapsed at the event's press center and died.
Around the Web:
Each year the San Diego-based Comic-Con convention draws thousands of fans, but Comic-Con International faces an uphill battle to keep its brand alive. (The New York Times)
U.S. advertising spend fell roughly 4 percent in the first quarter, dropping to $37.4 billion. (The Wall Street Journal)
At the Cannes Lions festival, The Drum got WPP chief executive Sir Martin Sorrell to sit down with Kim Kardashian. Here's what happened. (The Drum)
Digiday looks at how brands find the perfect celebrities to endorse their products. A large, enthusiastic social media following is key. (Digiday)
Time Warner hopes to make a bigger impact in the children's television market so it's bringing some classic characters, including Bugs Bunny, back on the air. (The Wall Street Journal)
Priceline narrowed its creative search down to seven shops, while Coty awarded its global media account to Zenith. (Adweek)