Back to School? The Evolution—and Gap—in Marketing Education

Addressing the changing needs of the field on Yeah, That's Probably an Ad

binoculars ytpaa
Looking ahead on Yeah, That's Probably an Ad. Adweek
Headshot of Ko Im

Should students go back to school? And what needs to change to better groom future marketers?

On this episode of Yeah, That’s Probably an Ad, professors and Adweek Academic Council members Yusuf Dahl and Beth Egan join David Griner and Ko Im to talk about the gap in marketing education as highlighted by the Covid-19 crisis.

They discuss what the past semester has been like from a teaching standpoint, and how higher education can change to serve emerging marketers.

You can listen and subscribe to Yeah, That’s Probably an Ad via Apple Podcasts, Spotify or wherever you get your podcasts. You can also stream the full episode below:

Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register

@koimtv Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.