Adweek Podcast: Let’s Talk About the Year’s Best Media Plans

Plus exploding phablets and why cats are better than subway ads

Headshot of David Griner

Creative brilliance doesn't require a big budget—but it does require a big idea. And this week, we're looking at some of the year's best.


Some, like Netflix's #FU2016 campaign for House of Cards, you've probably heard of. But other, lesser-known honorees like Paul Baker's Bittersweet Pies illustrate that media strategy is often at its best when ad budgets are at their leanest. In the newest episode of Adweek's podcast, Yeah, That's Probably an Ad, our panel of writers and editors reviews the 2016 winners in our Media Plan of the Year awards.

We also talk about Samsung's Galaxy Note 7 explosion problem, AdBlock Plus' ironic foray into ad sales, the cat takeover of London Underground's ad spaces and lots of other topics that marketing and advertising nerds might find interesting this week.

This week's podcast panel is:

  • David Griner, digital managing editor of
  • Tim Nudd, creative editor of Adweek
  • Katie Richards, staff writer at Adweek
  • Angela Natividad, contributing editor to AdFreak

You can subscribe to Yeah, That's Probably an Ad on iTunes, Google Play Music or Stitcher, or stream the newest episode right here:

Got questions, comments or topic suggestions for our panel? Email your thoughts to and we might include your note in an upcoming episode. 

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."