Adweek Together: Marketing Insights Into Gen Z in the Time of COVID-19

Amplify Solutions surveyed hundreds of Gen Zers for their take

- Credit by Dianna McDougall
Headshot of Chris Ariens

What is Gen Z searching for these days? What are they buying? What do they think about being advertised to during a global pandemic?

On today’s episode of Adweek Together, Kieran Mathew, founder and CEO of youth marketing agency Amplify Solutions, brings us a first look at the results of a soon-to-be-published research report. Mathew will be in conversation with Adweek video producer Nick Gardner, who also hosts the Gen ZEOs Podcast for a look inside the newest generation of consumers in the time of coronavirus.

Adweek Together is a daily live discussion, at noon ET, hosted by our editors along with the leaders of the companies we cover, seeking guidance, solutions and information—together. For inquiries and feedback, email us at adweektogether@adweek.com.


@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.
Publish date: April 17, 2020 https://dev.adweek.com/brand-marketing/adweek-together-marketing-insights-into-gen-z-in-the-time-of-covid-19/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT