Adweek’s 2019 Grad Guide to Marketing, Media and More

From nailing interviews to making a professional website

A cover to a magazine; The cover
- Credit by Design/Animation: Trent Joaquin

After years of toiling, the time has come: You’ve got your diploma, and you’re ready to kick some ass in the workforce. But in 2019, that can feel like a more daunting task than ever. How can you stand out in a growing pool of applicants? How do you navigate the tricky world of freelancing? And how do you make a website, anyway?

In our latest Grad Guide, Adweek spoke to experts to answer the tough questions for the new grads out there. From using the right body language in interviews to perfecting your resume, we’ve got you covered. Check out all the articles and video content below.

Anyone in the market for a new job, whether it’s as a new grad entering the workforce or as a professional looking for a change mid-career, is going to need a tip-top, flashy website that makes a company want to know more.

Getting a first job out of college can be stressful, but knowing when to leave that position is daunting as well. Industry insiders and career experts stressed to Adweek that it’s important not to rush the process when but also not to hesitate to move on if that first job out of college isn’t working out.

But this installment in Adweek’s annual Grad Guide is here to walk you through how to nab that first freelance assignment, from finding that job to filing those pesky taxes.

Interviews are often the most stressful part of job hunting. Patti Wood, a body language expert who has written seven books on the subject and lectures around the country, walked Adweek through some tips on how to perfect the art of the interview.

As a recent graduate, you may find that you’re the youngest person in your workplace, which can be intimidating, if not downright terrifying.

When you’re trying to network, one of the most natural pools of professional resources to tap into is a college alumni network. With a common thread between you and fellow alumni, you have an opening line to start a conversation with them, and they have a reason to feel more inclined to respond to you.

On Twitter recently, we put out the call for resumes for recent grads who are looking to work in advertising and brand marketing and got about two dozen responses. In this video, we then asked Beth Armstrong, associate director of recruitment at VaynerMedia, to look over several of the CVs, with the candidates’ permission.

The hardest part of breaking in to brand marketing is knowing which of your talents your boss will notice most. This video features tips and advice from agency and brand veterans.

Today’s chief talent officers are savvy about hiring. They are more focused on development, nurturing, mentoring, championing and, ergo, retaining talent. The investments are too great. For those seeking employment, transitional moves or internal shifts, it is equally important to know what today’s talent leads are challenged to deliver.

Graduation season is upon us and it’s an important time of the year to pause and celebrate those coming to the end of an academic chapter. But for those who are not recent grads, spring can provide us with an opportunity to reflect on our own careers, what makes us happy at work and keep ourselves honest about how to push ourselves and our teams to grow and be better.

What no one explains to you early on though, are the different workplace interactions you’ll have. Consider these expectations while working your way up the creative ladder.


@neco_ornot nicole.ortiz@adweek.com Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective.
@sammynickalls sammy.nickalls@adweek.com Sammy Nickalls is a freelance writer and the former departments editor at Adweek.
Publish date: May 20, 2019 https://dev.adweek.com/brand-marketing/adweeks-2019-grad-guide-to-marketing-media-and-more/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT