Adweek’s Super Bowl Bot Wins Shorty Award for Best Use of AI

The tool, trained to pitch ad concepts, beat 3 other global brand finalists, including a Cannes Innovation Grand Prix winner

Adweek's Super Bowl Bot created hundreds of ad pitches in the weeks leading to this year's Big Game. Getty Images

Watch your backs, agency creatives. Adweek’s Super Bowl Bot, an AI trained to pitch Big Game ad concepts, has just been honored as the year’s best use of artificial intelligence by the 2020 Shorty Awards.