Super Bowl Rewind: 27 Spots Break 1 Million Mark on YouTube

Acura leads the pack, followed by Honda and Volkswagen

Headshot of Tim Nudd

Five days after Super Bowl XLVI, here's our (probably) last word on this year's commercials—a trove of data on how the spots are doing on YouTube.

Partnering with Adweek for this Super Bowl rewind feature, YouTube says searches for the term "super bowl" on its site were 156 percent higher this year than in 2011. Remarkably, Super Bowl ads—either the teasers or the full spots—were watched more than 30 million times on YouTube before this year's game even kicked off. That's a testament to just how many advertisers went for the pre-game buzz this time around by posting content earlier than ever.

On game day, the most popular commercials in terms of Google searches were ads from Acura, GoDaddy and M&M's, The Avengers movie trailer and Chrysler's spot featuring Clint Eastwood.

Then there's the million-view club. Twenty-seven spots (teasers or full ads) reached at least 1 million views within 72 hours of the end of Super Bowl XLVI. You can see those commercials below, from lowest view count to highest. That's followed by a lengthier chart of view counts for the top YouTube clips posted by Super Bowl advertisers through Feb. 8.

  1. BRIDGESTONE • Performance Football

    Created: 2/5/12

    Views through Feb. 8: 1,102,316

  2. HYUNDAI • All For One

    Created: 1/24/12

    Views through Feb. 8: 1,160,126

  3. CHEVROLET • Stunt Anthem

    Created: 1/27/12

    Views through Feb. 8: 1,431,266

  4. TELEFLORA • Adriana

    Created: 2/2/12

    Views through Feb. 8: 1,442,659

  5. BRIDGESTONE • Performance Basketball

    Created: 2/5/12

    Views through Feb. 8: 1,468,332

  6. SAMSUNG • Thing Called Love

    Created: 2/1/12

    Views through Feb. 8: 1,570,989

  7. HYUNDAI • Cheetah

    Created: 1/24/12

    Views through Feb. 8: 1,655,482

  8. TOYOTA • Connections

    Created: 1/30/12

    Views through Feb. 8: 1,664,091

  9. BRIDGESTONE • Performance Balls and Puck (Teaser)

    Created: 1/25/12

    Views through Feb. 8: 1,666,374

  10. H&M • David Beckham

    Created: 1/26/12

    Views through Feb. 8: 2,032,750

  11. M&M's • Just My Shell

    Created: 2/1/12

    Views through Feb. 8: 2,044,290

  12. KIA • A Dream Car. For Real Life. (Extended Version)

    Created: 2/1/12

    Views through Feb. 8: 2,053,131

  13. CHEVROLET • Happy Grad

    Created: 1/19/12

    Views through Feb. 8: 2,351,666

  14. MARVEL • The Avengers (Extended Version)

    Created: 2/3/12

    Views through Feb. 8: 2,948,079

  15. KIA • A Dream Car. For Real Life. (Teaser)

    Created: 1/31/12

    Views through Feb. 8: 3,004,785

  16. HYUNDAI • Think Fast

    Created: 1/24/12

    Views through Feb. 8: 3,052,403

  17. DANNON OIKOS • The Tease

    Created: 2/1/12

    Views through Feb. 8: 3,094,956

  1. TOYOTA • It's Reinvented

    Created: 1/27/12

    Views through Feb. 8: 3,227,541

  2. MARVEL • The Avengers (Teaser)

    Created: 1/31/12

    Views through Feb. 8: 3,241,166

  3. PEPSI • King's Court

    Created: 2/3/12

    Views through Feb. 8: 3,459,991

  4. CHRYSLER • It's Halftime in America

    Created: 2/5/12

    Views through Feb. 8: 5,645,617

  5. CHEVROLET • 2012

    Created: 2/2/12

    Views through Feb. 8: 6,362,622

  6. AUDI • Vampire Party

    Created: 1/25/12

    Views through Feb. 8: 6,567,395

  7. VOLKSWAGEN • The Dog Strikes Back

    Created: 1/30/12

    Views through Feb. 8: 9,417,779

  8. VOLKSWAGEN • The Bark Side (Teaser)

    Created: 1/18/12

    Views through Feb. 8: 13,961,599

  9. HONDA • Matthew's Day Off (Extended Version)

    Created: 1/26/12

    Views through Feb. 8: 14,092,478

  10. ACURA • Transactions (Extended Version)

    Created: 1/30/12

    Views through Feb. 8: 17,048,938

 


@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: February 10, 2012 https://dev.adweek.com/brand-marketing/adweeks-super-bowl-rewind-27-spots-break-1-million-mark-youtube-138152/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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