After 74 Years, Uncle Ben’s Will Become Ben’s Original

The brand says it is turning over a new leaf with a new identity and purpose

Packaging for the new brand is still in development. Mars

Food giant Mars announced its Uncle Ben’s brand will change its name to Ben’s Original, which “[signals] the brand’s ambition to create a more inclusive future.”

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.