Beer, Spirits & Cannabis After CBD’s Explosive 562% Growth in 2019, Brands Now Face an ‘Extinction Event’ New report estimates up to two-thirds of brands could fail despite the category's positive long-term outlook CBD oil, a popular supplement for reducing anxiety, faces growth obstacles as a category. Getty Images By T.L. Stanley August 11, 2020 Key Insights CBD is still a hot space, with sales expected to grow from $5 billion in 2020 to $17 billion by 2025. Oversaturation in the CBD market has ramped up competition while watering down profitability. The FDA continues to keep CBD on a short regulatory leash, limiting its retail options. T.L. Stanley @TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity. Recommended articles
