Automotive

After Nearly 25 Years, Ford Brings Back the Bronco

Revealed across Disney platforms, the brand hopes to lure consumers from Jeep

Ford unveiled three new vehicles under the Bronco brand. Ford

By Ryan Barwick

July 13, 2020

On Monday night, Ford officially revealed its highly anticipated Bronco brand, consisting of three new vehicles capable of being taken off-road into the wilderness, should drivers choose.

Ryan Barwick
@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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