After Pleas for the Pretzel Bun’s Return, Wendy’s Unveils New Pub-Style Cheeseburger

The fast-food chain will begin airing a new spot promoting the burger on national television beginning Monday

Photo of the Wendy
Wendy's hopes to entice customers with its latest offering, a pub-style bacon cheeseburger. Wendy's
Headshot of Richard Collings

This week, Wendy’s unveiled a new hamburger that involves applewood smoked bacon, muenster cheese, smoky honey mustard, warm beer cheese sauce, crispy fried onions and pickles all between a soft pretzel bun.


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@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.
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