In a positive sign, perhaps, for smaller independent shops nationwide, Watertown, Mass.-based Allen & Gerritsen said it added several clients in Q1 for chores spanning numerous agency disciplines.
The firms’ estimated combined annual marketing spend at A&G is in the $5-10 million range.
A mix of consumer and business-to-business clients joined the roster. They are: Dun & Bradstreet, Health Dialog, WBUR, Digital Globe and Hal Luftig (a Broadway production company).
A&G will provide a range of services for the new arrivals, ranging from branding and creative development to media planning/buying and CRM.
“We believe in disruptive ideas that put clients ahead of change,” said Andrew Graff (shown), CEO of the shop.
A&G yesterday promoted one of the execs responsible for its success, Catherine Kolodij, to svp, strategy. “Her vision for the seamless combined disciplines of online, offline and personal contact has expanded our relationship with clients and attracted new business,” Graff.