Agency Superfly Organized a Virtual Music Fest to Support Minority-Owned Small Businesses

Backed by TikTok and Bustle, the program featured artists performing at local spots

Brittany Howard performed at Fanny's House of Music in Nashville. Superfly
Headshot of Ian Zelaya

Key insights:

The Covid-19 pandemic has had a devastating financial impact on small businesses across the U.S., especially those owned by minorities. According to a report published in June by the National Bureau of Economic Research, the number of Black business owners in the U.S. fell 41% between February and April, with Latinx owners seeing a 32% drop and Asian owners seeing a 26% drop.


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ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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