Startup Modernista! is already in the thick of things. The Boston shop, helmed by
creative star Lance Jensen, has surfaced as a contender in the Airwalk pitch and lured Mary Davenport from Holland Mark to direct operations.
See page 4.
For the second year in a row, online employment service Monster.com went
to the Super Bowl with an offbeat, black-and-white
spot by Mullen. The gentle satire of 1999 has been replaced by the poetry of Robert Frost and a touch
See page 4.
Partners & Simons has been chosen to create and place
consumer and trade ads launching WinWin.com, a Boston-based firm that aims to increase the effectiveness
of Internet banner advertising.
See page 5.
After less than four months as creative director, John Doig has unexpectedly left Hill, Holliday, Connors, Cosmopulos. The post will not be immediately filled.
See page 10.
In his 16 years of advertising, dennis Ryan has written numerous beer ads, mostly for Anheuser-Busch. But now, the
ECD has switched brands. Jenn Goddu profiles the man who hopes to put Miller Genuine Draft–and
J. Walter Thompson
in Chicago–on the map. Plus, New Campaigns and Barbara Lippert.
See page 22