Airbnb Is Winning a Ton of Lions at Cannes for a Slew of Campaigns. Here’s Why

CMO Jonathan Mildenhall runs down the brand's greatest hits

Headshot of Tim Nudd

CANNES, France—Airbnb is everywhere at the Cannes Lions festival this year.

CEO Brian Chesky and CMO Jonathan Mildenhall have both given talks. And the company's ad campaigns are doing very well in the race for Lions, with five separate campaigns—including three of them from the TBWA network—so far pulling in the hardware.

Adweek sat down with Mildenhall on Thursday to ask why those campaigns have been so successful, and whether responding to the backlash against Airbnb in some markets is the company's next big marketing challenge. 

@nudd Tim Nudd is a former creative editor of Adweek.