Aldo Teams Up With TikTok Stars to Encourage Fans to ‘Step Into Love’

The retailer's latest campaign includes a challenge for users to participate in for a chance at $5,000

TikTok influencers on a train
This team of influencers make up the cast of Aldo's latest spot. Aldo

Fashion footwear and accessory retailer Aldo launched its “Step Into Love” fall campaign today, with a spot set in a New York City subway teeming with TikTok dancers.

Kaila is a graduating senior at Villanova University pursuing a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE, and covers brand marketing and retail stories as a contributor for Adweek.