Allegiant Air Took a Prepandemic Bet, and It’s Already Paying Off

The leisure airline put its name on the Raiders' NFL stadium

a black football stadium
Before the pandemic hit, Allegiant Air had negotiated to put its name on the Raiders football stadium. Allegiant Stadium

Even though it carries fewer passengers per day than the stadium that bears its name actually holds, Allegiant Air is a known brand nationwide.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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