Allstate Plans to Nix the Esurance Brand in 2020

The online insurance company was bought in 2011 for $1 billion

Allstate signage
Allstate was founded in 1931. Esurance came on the scene in 1999. Getty Images

Allstate is phasing out its Esurance brand in 2020 as part of a “transformative growth plan” in an effort to simplify and consolidate its offerings.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.