Amazon Rolls Out Its Own Peloton Competitor, Prime Bike

The launch follows a spike in consumer interest in at-home fitness equipment

The connected bike is not currently available from Amazon or Echelon. Echelon/Amazon
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UPDATE: Amazon reached out to Adweek with a clarification about the Prime Bike, saying that it’s apparently “not an Amazon product.” Read here for more.

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@lisalacy Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.