Prime Day, Amazon’s Premier Shopping Event, Will Take Place Oct. 13-14

Due to Covid-19 concerns, the summer blowout sale was pushed back four months

The two-day premier sales and marketing event may cause unprecedented shifts in the holiday shopping retail landscape. Amazon

After Prime Day didn’t take place this past July due to Covid-19 issues, no one really thought Amazon would cancel its biggest shopping event of the year. Last week, rumors of a new date began to circulate, and now the brand has finally confirmed that Prime Day will take place on Oct. 13… and Oct. 14. The ecommerce behemoth is breaking with tradition once again by extending the sales event to two days.

@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}