An Illustrator Turned These 1-Star Reviews of National Parks Into Works of Art

Subpar Parks twists snarky critiques into unintentional praise

National parks: They're not for everyone. Amber Share

Graphic designer Amber Share isn’t the first person to seize on a negative review and flip it on its head for marketing purposes. Some self-deprecating brands have been doing it successfully for years.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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