An ‘Overwhelming’ Underwear Aisle Inspired This Challenger Brand

What MeUndies and its CEO have learned 7 years in

- Credit by Video/Editor: Breana Mallamaci
Headshot of Chris Ariens

It describes itself has having “the world’s most comfortable undies.” But startup undergarment maker MeUndies says the inspiration for the colorful and cozy underwear doesn’t come solely from in-house designers, but from its “tribal-based community.” At the recent Brandweek: Challenger Brands event, Adweek tech reporter Lisa Lacy sat down with MeUndies founder and CEO Jonathan Shokrian about building a challenger brand, from the inside out.

 

 


@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.
Publish date: February 13, 2019 https://dev.adweek.com/brand-marketing/an-overwhelming-underwear-aisle-inspired-this-challenger-brand/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT